Sales promotion and the purchasing behavior of food consumers
نویسندگان
چکیده
منابع مشابه
Green Sport Marketing Mix on Sportswear Consumers Purchasing Behavior
The present study aimed to investigate the impact of green marketing mix on sport wear consumer shopping behavior. Population for the study was professional athletes, Semi-Pro and Club consumers sport wear that due to extensive of operations community according to the Morgan table 386 people was conclude as the sample. Research tool was a sport green marketing questionnaire whit four items that...
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Companies can communicate marketing messages by a range of methods, including advertising, publicity, personal selling, public relations, direct marketing, sales promotions, sponsorships, packaging and branding. Each of these marketing communication elements has unique features that directly influence the role and function they could perform in Integrated Marketing Communication (IMC) strategie...
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ژورنال
عنوان ژورنال: Revista Brasileira de Marketing
سال: 2019
ISSN: 2177-5184
DOI: 10.5585/remark.v18i3.16368